=March 1998= (Borrowed from En-ar-co Booster vol. IV # 5) Free With Order for En-ar-co Motor Oil

Boy and Slate "Junior" and "Senior"

IF YOU order a specified amount of En-ar-co Motor Oil, we will loan you one of the large Boy and Slate signs shown at the left.
This sign is made of wood with a heavy-guage metal slate and is finished in brilliant durable colours. It stands approximately 6 feet high. The back of the sign is so constructed that the sign may be easily fastened to a 4x4, with the end of the 4x4 placed in the ground as a support, or fastened against a building. Boy and Slate Two Way Curb Sign

If you prefer a smaller sign which may be placed at your curb, we will loan you a Boy and Slate two-way curb sign. It is made of heavy guage steel and the same colours as the larger sign, but the slate is smaller. This sign is four feet high and is mounted on a cast-iron base, heavy enough that the wind cannot blow it over, yet light enought that is may be carried indoors at night, or when you change the En-ar-co grams. Both sides of the sign are the same, so that motorists driving in either direction may read the En-ar-co gram. (This new , two-sided "Junior" was first offered in June 1926. Originally "easel Junior" was a one-sided ,wire-framed version, primarily for indoor use.)

Boy and Slate Road Sign

Just like the large Boy and Slate except that the slate is permanently lettered with the wording "En-ar-co Motor Oil" on the top line, your firm name on the second line and the city or town where you are located, on the bottom line. Road signs are furnished only to dealers who already have a Boy and Slate sign at their place of business and are using the En-ar-co grams. Road signs are a guide to tourists, and they direct a lot of business to En-ar-co dealers.

Here's The Timely Copy That Dealers Will Put Up On Boy and Slate Signs During March, 1925. EN-AR-CO GRAMS FOR MARCH, 1925 Copyrighted 1925 Copy to go on Boy and Slate Signs as scheduled. The slate is to be used for no other advertising.

(1723-March 1st)

ONE CROSS
WORD LEADS
TO ANOTHER.

(1724-March 2-3rd)

SOME WOMEN
JUST DIET
AND DYE IT.

(1725-March 4th)

MOVIE ACTORS NEVER
WANT ANY ONE TO
TAKE THEIR PART.

(1726-March 5-6th)

UP TO DATE GIRLS
ARE BEHIND
ON BIRTHDAYS.

(1727-March 7-8th)

THE ONE CYLINDER
MIND USUALLY HAS
A SIX CYLINDER MOUTH.

(1728 - March 9-10th)

GOOD "COME-BACKS"
ARE REPLIES WE
THINK OF TOO LATE.

(1729-March 11-12th)

"DUCK" THE "QUACKS"
OR YOU ARE
A BIRD OF PREY.

(1730-March 13-14th)

HE WHO DRIVES
WITH ONE ARM
"WAISTS" THE OTHER.

(1731-March 15-16th)

MANY HURRY TO
CATCH UP. FEW HURRY
TO GET AHEAD.

(1732-March 17th)

SOME SAY IT
WITH SHAMROCKS
-OTHERS USE REAL ONES.

(1733-March 18-19th)

A "GO-GETTER"
DOES WHAT WE
INTENDED TO DO.

(1734-March 20-21st)

TWO DO LIVE
A WHOLE LOT
"CHEAPER" THAN ONE.

(1735-March 22-23rd)

THE PLEASINGLY
PLUMP HAVE FAT
CHANCE OF REDUCING.

(1736-March 24-25th)

THE RISING
GENERATION IS
HARD TO "GET UP."

(1737-March 26-27th)

GIRLS WITH
DREAMY EYES
ARE WIDE AWAKE.

(1738-March 28-29th)

SOME VOICES
SHOULD BE HARVESTED
-NOT CULTIVATED.

(1739-March 30-31st)

INVENTOR OF LUMPS
IN MASHED POTATOES
NEVER BECAME POPULAR.

Note-March 17th is St. Patricks Day. Please see that this particular En-ar-co-gram is lettered on your board as clearly as possible. In fact, care used in lettering all the copy above will be repaid in greater publicity for you.

In painting wordings on the Boy and Slate sign, whiting mixed with water until it forms a sticky paste and applied with a brush will make the lettering stand out more prominently than chalk. Lettering should be three inches high allowing margins all around the board.

The World's Greatest Salesman Stands Six Foot High

Eight years ago, in1917, this sign made its first appearence in the largest cities and made such a hit that Metroplitan newspapers have, and still are giving "The En-ar-co Boy" and his clever sayings column after column of publicity. En-ar-co Senior is an outdoor sign, made of wood and steel stands six feet high and is painted in five brilliant colours with coat of varnish over all, making it a substantial weather-proof sign.

The placing of a new saying or En-ar-co-gram upon the slate, every other day, is what keeps up the interest and makes this different from any other form of advertising. People stop, look and read these sayings, and tell their friends about it. Word of mouth adverstising can't be beat. The dealer benefits by this publicity in making new customers, and increased sales are sure to follow.

The wording on borders of sign is permanent. The En-ar-co-gram is painted on the slate every other day by the dealer, using whiting mixed with water, and may be easily erased with a damp cloth.

There is nothing like this sign; nothing that will make a dealer's business so much talked of and thought about; nothing that will so help him make sales.

Borrowed from En-ar-co Booster March 1925, Volume 1, Number 1

If you would like to be notified by e-mail when new "features" are added, click here and leave your e-mail address Please sign my guestbook , your comments are my reward and incentive to keep these monthly features coming!! Sign My Guestbook

View My Guestbook

Please Sign my Guestbook----I want to hear from you!