||IF YOU order a specified amount of
En-ar-co Motor Oil, we will loan you one of the large Boy and Slate signs
shown at the left.
This sign is made of wood with a heavy-guage metal slate and is finished in brilliant durable colours. It stands approximately 6 feet high. The back of the sign is so constructed that the sign may be easily fastened to a 4x4, with the end of the 4x4 placed in the ground as a support, or fastened against a building.
If you prefer a smaller sign which may be placed at your curb, we will loan you a Boy and Slate two-way curb sign. It is made of heavy guage steel and the same colours as the larger sign, but the slate is smaller. This sign is four feet high and is mounted on a cast-iron base, heavy enough that the wind cannot blow it over, yet light enought that is may be carried indoors at night, or when you change the En-ar-co grams. Both sides of the sign are the same, so that motorists driving in either direction may read the En-ar-co gram. (This new , two-sided "Junior" was first offered in June 1926. Originally "easel Junior" was a one-sided ,wire-framed version, primarily for indoor use.)
Just like the large Boy and Slate except that the slate is permanently lettered with the wording "En-ar-co Motor Oil" on the top line, your firm name on the second line and the city or town where you are located, on the bottom line. Road signs are furnished only to dealers who already have a Boy and Slate sign at their place of business and are using the En-ar-co grams. Road signs are a guide to tourists, and they direct a lot of business to En-ar-co dealers.
MOVIE ACTORS NEVER
UP TO DATE GIRLS
THE ONE CYLINDER
(1728 - March 9-10th)
"DUCK" THE "QUACKS"
HE WHO DRIVES
MANY HURRY TO
SOME SAY IT
TWO DO LIVE
INVENTOR OF LUMPS
In painting wordings on the Boy and Slate sign, whiting mixed with water until it forms a sticky paste and applied with a brush will make the lettering stand out more prominently than chalk. Lettering should be three inches high allowing margins all around the board.
Eight years ago, in1917, this sign made its first appearence in the largest cities and made such a hit that Metroplitan newspapers have, and still are giving "The En-ar-co Boy" and his clever sayings column after column of publicity. En-ar-co Senior is an outdoor sign, made of wood and steel stands six feet high and is painted in five brilliant colours with coat of varnish over all, making it a substantial weather-proof sign.
The placing of a new saying or En-ar-co-gram upon the slate, every other day, is what keeps up the interest and makes this different from any other form of advertising. People stop, look and read these sayings, and tell their friends about it. Word of mouth adverstising can't be beat. The dealer benefits by this publicity in making new customers, and increased sales are sure to follow.
The wording on borders of sign is permanent. The En-ar-co-gram is painted on the slate every other day by the dealer, using whiting mixed with water, and may be easily erased with a damp cloth.
There is nothing like this sign; nothing that
will make a dealer's business so much talked of and thought about; nothing
that will so help him make sales.