=Monthly Feature= June 1998 Oil Change Stickers and Reminders (and a few related pieces ) When you produce and market oil and petroleum products, your "JOB 1 ", then as now was to sell more product. One of the easiest ways to do that is to keep your customers coming back . I'm not sure who thought of reminding motorists to change their oil but Canadian Oil Companies Ltd. jumped on the bandwagon in a big way.

(from) July 1928 En-Ar-Co Booster Pictured above is a change Oil andAlemite tag which has a loop string attached , making it simple to attach under car hood at time oil change and Alemite is made . A supply is furnished FREE to all En-Ar-Co Motor Oil dealers who render this service . After every oil change and Alemite , record on card the mileage by the addition of 500 miles to the present car mileage, then calling the owners attention that card has been placed under the hood as a reminder to him when next car requires oil change and Alemiting. Reverse side of card is reserved for dealer's name and address , whch also serves to remind car owner where to have service again rendered .

(from) August 1932 En-Ar-Co Booster The average motorist will not place a large tag or sticker on the instrument board or windshield of his car , but he will use something small , neat , and attractive , and here it is ! These small tags are die-cut in the shape illustrated . A supply will be furnished FREE to En-Ar-Co Motor Oil Dealers who render Oil-Change service . After oil change is made , record on Tag the mileage at which oil should again be changed by the addition of 500 to the present speedometer reading ; Tag can then be "hooked" on choke . Ask the En-Ar-Co salesman , or write our nearest Branch Office :

A very nice giveaway program produced these unique oil change reminders. They had a pin on the back to attach to your sunvisor , interior trim or the lapel of your Sunday suit if you were so inclined.I believe the one on the left is Canadian and the one on the right, American .The hard part to collecting these is to find an original working thermometer.I have only managed to find one working example.(not shown)

Next came the peel off back and self adhesive versions we are now familiar with . These would be applied to the door edge or under the hood to remind us when the next servicing as due .

If you were a sharp garage operator you kept good records of your customers vehicle servicing and mailed these company issued postcard style reminders to keep them coming back .Personally I'm glad no one reminds me to change my oil every month but it wasn't that long ago that oil changes were recommended every 500 miles ---- things were not always better in the good old-days.

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