In the fall of 1953
Canadian Oil Companies began marketing their own brand of car, truck, and
tractor batteries. "Genuine Hard Rubber Battery Boxes" were embossed with
the new wedge logo. The lead straps joining the cells on top of the battery
were also embossed with "W.R" and "White Rose."
Combining advertising
and function, a wire handle was added to topless, empty cases to form a
battery service kit for carrying battery tools and testers to the car or
display on the pump island.
Later, batteries were
produced in a generic case with a White Rose decal on the side.
The N.O.S battery
shown is rated at 100 amp/hours and was originally priced at $24.00 including
a 10% sales tax.
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